Homework #13

What is it?   Business Logo

Function: Identity 

Where I saw it: My uncles business. 

Quality: The  3D effect on the type. The bold B is created with a gear stick. The silver, steal like background sits nicely behind the lettering, making the blue and red type stand out. Lastly, the checkered flag suggests movement. 

Design/Typography:  Contemporary.

What attracted me to this piece?  The fact that this business is within my family.